Building Content Strategy
for Azar & YUZU
Azar -
About Azar
Azar is a global live video chatting app allowing users to connect and meet all over the world. They have 100 million downloads globally.
What I did
I helped build out a social media strategy and online brand identity through researching content ideas, managing creators/video editors, creating my own content, hiring animators, and approving/coordinating production of content. Coordinated the design and manufacturing of the social media mascot. Created carousel posts and stories gaining 100K+ views.
Strategy
Highlight Azar's purpose of creating authentic friendships online through community content, trends, and a recurring mascot (in physical and animation form).
Within the first month of our campaign launch...
+1127 new followers
387k+ organic views (Increased by the previous few months by 1229%)
1154 likes and 94 comments
YUZU -
About YUZU
YUZU is a social, dating, and community events platform for Asian Americans to meet and connect locally. They have around one million plus installs across the US.
What I did
- Oversaw outgoing content
- Filmed and edited my own brand content
- Researched and implemented trends and content ideas
- Ran commenting, stories, posting schedules, & content calendars
- Tracked KPIs sent through reports to MatchGroup marketing director
Results
100K+ views from my personally created content
20 million+ views overall
5K+ likes from comments I made by the brand account alone
